Privacy Policy

Last updated: July 1, 2026

Introduction

Extol, Inc. (“Extol,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect through our website, products, services, and related communications.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, interact with us, request information, submit forms, apply for employment, or otherwise use our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

Our website located at https://www.extolinc.com
Marketing and sales communications
Contact forms and quote requests
Customer and supplier interactions
Recruiting and employment inquiries
Events, webinars, and trade shows
Any other online or offline interactions referring to this Privacy Policy

This Privacy Policy does not apply to:

Information processed on behalf of customers under separate agreements
Third-party websites or services not controlled by Extol
Employee information covered under separate internal policies

2. Information We Collect

We may collect the following categories of information.

A. Information You Provide Directly

Depending on how you interact with us, you may provide:

Name
Company name
Job title
Email address
Phone number
Mailing address
Account or login credentials
Project or quote request details
Communications and correspondence
Resume or employment application information

B. Information Collected Automatically

When you use our website, we may automatically collect:

IP address
Browser type and version
Device identifiers
Operating system
Pages viewed
Referring URLs
Date and time of access
Website interaction data
Cookie identifiers and analytics data

C. Information from Third Parties

We may receive information from:

Marketing partners
Analytics providers
Advertising networks
Social media platforms
Public databases
Business partners
Recruiting platforms

3. How We Use Personal Information

We may use personal information to:
Provide and maintain our website and services
Respond to inquiries and quote requests
Process transactions and fulfill contracts
Communicate with customers, suppliers, and partners
Provide technical support and customer service
Send marketing communications where permitted by law
Improve website functionality and user experience
Conduct analytics and measure performance
Maintain security and prevent fraud
Comply with legal obligations
Protect our rights, property, and safety
Evaluate employment applications

We may aggregate or de-identify information so that it can no longer reasonably identify an individual.

4. Cookies and Tracking Technologies

We use cookies, pixels, analytics tools, and similar technologies to:

Operate and secure the website
Remember preferences
Analyze website traffic and usage
Improve functionality and performance
Support advertising and remarketing efforts

Types of Cookies We Use:

Essential Cookies – Required for the website to function properly.
Analytics Cookies – Help us understand how visitors use our website.
Functional Cookies – Remember user settings and preferences.
Advertising Cookies – Used to deliver relevant advertising and measure campaign effectiveness.

You can manage cookies through your browser settings. Disabling cookies may affect website functionality.

Depending on your location, you may also be able to manage cookie preferences through our cookie consent banner.

5. Analytics and Advertising Services

We may use third-party tools and services, including:

Google Analytics
Google Ads
Microsoft Advertising
LinkedIn advertising tools
Other analytics or marketing platforms

These providers may collect information about your interactions with our website over time and across websites.

You can learn more about Google privacy practices at: https://policies.google.com/privacy

You can opt out of Google Analytics by using: https://tools.google.com/dlpage/gaoptout

6. How We Share Information

We may share personal information with:

Service Providers

Third parties that help us operate our business, including:

Website hosting providers
IT service providers
CRM and marketing platforms
Analytics providers
Payment processors
Recruiting and HR systems

Business Partners

Partners involved in providing products, services, or events.

Payments

Payment transactions may be processed through third-party payment and invoicing providers. Extol does not directly collect, process, or store full payment card information on its systems. Payment information submitted through third-party providers is governed by the provider’s own privacy and security practices.

Legal and Compliance Purposes

When required to:

Comply with applicable law
Respond to lawful requests
Protect rights and safety
Prevent fraud or security incidents

Corporate Transactions

In connection with mergers, acquisitions, financing, asset sales, or business transfers.

We do not sell personal information in exchange for monetary compensation.

However, some privacy laws may define certain advertising or analytics activities as a “sale” or “sharing” of personal information.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill the purposes described in this Privacy Policy
Maintain business and legal records
Resolve disputes
Enforce agreements
Comply with legal obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

These countries may have data protection laws different from those in your jurisdiction.

10. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These rights may include:

Access to personal information
Correction of inaccurate information
Deletion of personal information
Data portability
Restriction or objection to processing
Withdrawal of consent
Opting out of targeted advertising
Opting out of certain data sharing activities
Non-discrimination for exercising privacy rights

To exercise your rights, please contact us using the information below.

We may need to verify your identity before responding to requests.

11. U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, and others with applicable privacy laws, may have additional rights regarding their personal information.

Subject to applicable law, residents may request:

Access to categories and specific pieces of personal information
Correction of inaccurate personal information
Deletion of personal information
Information regarding categories of third parties receiving personal information
Opt-out of targeted advertising or profiling
Opt-out of the sale or sharing of personal information

To submit a request, contact us using the information in the “Contact Us” section below.

California residents may designate an authorized agent to make requests on their behalf where permitted by law.

12. GDPR and EEA Privacy Rights

If you are in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, we process personal information under one or more of the following legal bases:

Your consent
Performance of a contract
Compliance with legal obligations
Legitimate business interests
Protection of vital interests

You may have rights under applicable data protection laws, including:

Access
Rectification
Erasure
Restriction
Data portability
Objection to processing
Withdrawal of consent
Filing a complaint with a supervisory authority

13. Marketing Communications

You may opt out of receiving marketing emails from us by:

Clicking the unsubscribe link in emails
Contacting us directly

Even if you opt out of marketing communications, we may still send administrative or transactional communications.

14. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.

If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete the information.

15. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third parties. We encourage users to review the privacy policies of external websites.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will revise the “Last Updated” date above and post the updated version on our website.

Your continued use of our website or services after changes become effective constitutes acceptance of the revised Privacy Policy.

17. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Extol, Inc.
651 Case Karsten Drive
Zeeland, MI 49464
United States

Email: extol.marketing@extolinc.com

Website: https://www.extolinc.com